Tag: ROI

  As the San Francisco reporter for The Next Web, I attend a lot of events. Sometimes multiple events in a single day. From keynotes, to fireside chats, to demo days, to roundtables about apps and market penetration, they all want the press to be there covering the onstage antics. But, not all events are created equal. While some make coverage a relatively painless process,…

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Even the best ideas must be presented in a way the listener will understand and remember. Effective communicators rely on structure. You may be the smartest person in the room, but if you can’t communicate what you know, you’re not of much value to others. The million-dollar ideas inside your head are worthless if you’re unable to express them to potential partners and investors. Communication is…

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Paying attention to these three best practices will make sure you’re headed down the right path. You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that it’s mobile friendly. Keywords have been sprinkled throughout the copy to give the site a…

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A new study reveals people don’t want to socialize with a sleep-deprived person. It turns out, the concept of beauty sleep is not just clever marketing from cosmetics makers. According to a recent study published in the Royal Society Open Science Journal, not getting enough sleep makes you less attractive, less healthy and damages your social appeal. The study discovered that sleep deprivation and looking…

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The TV personality may want to rethink his leadership style. If you think your boss is tough, be happy you don’t work for television personality Steve Harvey. Harvey — who stars in the upbeat daytime talk show full of jokes and relationship advice The Steve Harvey Show — is known for his silly, out-there personality. However, what’s on the screen is definitely not what you…

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In the last few years, there has been a consistent growing of the app market. Usage and downloads of the apps have increased tremendously. The smart phone industry is still witnessing a growth and developers are looking at more app monetization strategies. What complements it is the fact that most people use mobile apps – most of these apps are free of cost and easy…

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The startup world is an endless sea of strategies, goals, objectives and to-do’s that relentlessly grows the deeper you delve into it. Maybe it’s the “entrepreneurial way,” but the grand-slam approach of setting a single, massive goal for the year poses more hardship than ease for the simple fact that too much is oftentimes just that — too much. After all, putting forth an all-out effort…

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Success makes life easy but there is no easy path to success. Difficult times forge strong character, but that doesn’t make enduring hardship any easier. Humans are predisposed to avoid hardship and run away from uncertainty. However, the elements that we fear are the same ones that forge. They forge character, resilience, decision making and all those “things” that ultimately separates winners from losers. Just think…

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The courage to leap into entrepreneurship is a waste without the resolves to see the journey through. Entrepreneurship is a roller coaster of self. The self-confidence to try something different, the self-doubt as to whether or not you’ll succeed, the self-preservation of hustling every day. It’s a complete and utter mind game. As an entrepreneur struggling to get ahead, it would be easier to get…

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Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Find out everything you need to know about using…

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