Tag: inexpensive

Newcomers often see opportunities veterans miss. However, knowing how to leverage those opportunities is the key. You may not be shocked to learn that the majority of today’s emerging youth population see themselves as entrepreneurs. Instead of seeking that corner office in a large company, they envision creating or curating something and then selling it as a product or service. What’s amazing is — sometimes…

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Dozens of cities around the nation have everything Silicon Valley does, except the crushing costs. Tech entrepreneurs are the cool kids on the block. Whereas young people once aspired to be rockstars or astronauts, today they dream of being startup founders, flush with venture capital and working out of sleek, open-plan offices in San Francisco’s trendy SoMA district or New York’s bustling Flatiron neighborhood. Every…

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The ability to translate between languages quickly and inexpensively opens vast new possibilities. Behind-the-scenes technology is not usually the sexy stuff that makes big headlines. Unless you are the IT guy in the back room, this kind of difficult-to-explain stuff is not the leading topic of discussion at your dinner party. Neural Machine Translation (NMT) is different. Few things on the horizon currently have as much importance or…

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Ever compared yourself, as an entrepreneur, to the Spanish explorer Hernando Cortés? Maybe you should start. In my work as an executive coach, and in the sales training I do, I encourage clients to play Texas Hold ‘Em poker. I do this for one simple reason: The game is more about reading people than reading cards. You read people and bet on yourself. Sounds a lot like entrepreneurship, doesn’t it? The most…

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Here is some inspiration that might help you to develop your own WOW factor. Before you dive in, ask yourself this: What are you doing to make your customers say WOW? If you find it difficult to answer this question, your business might be missing out on the opportunity to keep your customers coming back for more. According to the Chron, “The “WOW” factor is a…

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Reddit? Outbrain? Taboola? Have you considered these yet? It seems like these days everyone is running  Google AdWords and Facebook Ads campaigns. Those networks are great at producing results, but they aren’t the only good digital ad networks available. Below are three other types of ads also highly effective for many companies. If you aren’t already using these platforms to increase brand awareness and sales,…

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Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers. It’s a question that confounds many new and young startups, and even big, established businesses these days: “With all the competition and noise out there, how can I gain the attention of new, potential buyers? You have a great product. You’ve developed a stellar website….

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A new study looks at exactly what employees think about their supervisors and what they would want to change about their jobs. We’ve all had bad bosses — uncommunicative, unpredictable, fear-inspiring people who can make employee morale in even the most productive workplaces dip to new, impressive lows. If you find yourself complaining about your supervisor’s leadership style, you’re far from alone, according to a…

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You can’t always get your way, and you can’t always give in to the other side. So, what are your options? As an entrepreneur, you’ll likely be involved in multiple types of negotiations and discussions: You’ll argue with your partners about upcoming business decisions. You’ll negotiate salaries with your newest employees. You’ll create mutually agreeable contracts with your clients, and you’ll attempt to resolve complaints both within…

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Content is king but no king rules without courtiers. The internet has made the task of managing a brand reputation much more complex. Each and every company has an image to build, protect and preserve. News can spread these days within seconds — both good and bad. The internet has also set a new standard in terms of business to consumer relationships. In fact, 88 percent…

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