Tag: black friday

  As the San Francisco reporter for The Next Web, I attend a lot of events. Sometimes multiple events in a single day. From keynotes, to fireside chats, to demo days, to roundtables about apps and market penetration, they all want the press to be there covering the onstage antics. But, not all events are created equal. While some make coverage a relatively painless process,…

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Even the best ideas must be presented in a way the listener will understand and remember. Effective communicators rely on structure. You may be the smartest person in the room, but if you can’t communicate what you know, you’re not of much value to others. The million-dollar ideas inside your head are worthless if you’re unable to express them to potential partners and investors. Communication is…

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Paying attention to these three best practices will make sure you’re headed down the right path. You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that it’s mobile friendly. Keywords have been sprinkled throughout the copy to give the site a…

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In the last few years, there has been a consistent growing of the app market. Usage and downloads of the apps have increased tremendously. The smart phone industry is still witnessing a growth and developers are looking at more app monetization strategies. What complements it is the fact that most people use mobile apps – most of these apps are free of cost and easy…

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The startup world is an endless sea of strategies, goals, objectives and to-do’s that relentlessly grows the deeper you delve into it. Maybe it’s the “entrepreneurial way,” but the grand-slam approach of setting a single, massive goal for the year poses more hardship than ease for the simple fact that too much is oftentimes just that — too much. After all, putting forth an all-out effort…

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If you become an entrepreneur just because you see it as a shortcut to “get rich,” you may need to rethink your priorities. However, entrepreneurship does offer significant potential. Entrepreneurship is a manifestation of the American dream. Anyone, with the right idea and enough hard work can become successful, the saying goes. And, indeed, we constantly see images of multi-billionaires, like Mark Zuckerberg and Richard Branson,…

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Learn how to use hashtags on Instagram to achieve balanced results. Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups were born out of an…

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Executives who have lost touch with reality have sunk many once-thriving businesses. When John Stumpf appeared before Congress to explain why Wells Fargo had to fire 5,300 employees over a five-year period for creating more than 2 million fake accounts, the bank’s long-time chief executive emphatically denied that the misdeeds were a systemic part of the company culture. And yet, a recent internal investigation concluded…

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Too often, businesses fail to identify their employees’ strengths and toss money into training that won’t take. Employers who want to invest in employee development through a talent mobility program need to know each employee’s strengths and weaknesses. Unfortunately, as the 2015 Talent Mobility Research Report by Lee Hecht Harrison found, only 42 percent of companies understand their employees’ unique skills and experience. When they…

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