The rest of the world may still be savoring the early fall season with apple picking galore and pumpkin flavored everything, but we marketers know we always have to look towards the future. And for many of us, that future is one of the biggest days of the entire year: Black Friday.

Retail marketers, get your mobile engines ready. The stats below give us a good indication that the 2016 holiday season will be the biggest for mobile yet:

  • Mobile ad spend is poised to increase by 3 billion as 58% of search clicks now come from mobile (eMarketer) [TWEET THIS STAT]
  • One-third of shoppers made a purchase on Black Friday or Thanksgiving with their mobile phone (Forbes) [TWEET THIS STAT]
  • Mobile traffic on Thanksgiving and Black Friday 2015 was up over 15% from 2014, and accounted for over 55% of overall traffic (TechCrunch) [TWEET THIS STAT]

Reading between the lines will give you the biggest takeaway from the above stats: it’s time to invest in a mobile app. As the percentage of consumers using mobile continues to rise at a rapid rate, if you don’t have a mobile app you’re missing out on a huge opportunity to gain valuable insights, and engage with them beyond the one-off purchase. Mobile apps grant users the experience they crave from your retail brand, and foster a relationship that contributes to stronger conversion and lifetime value.

What is your retail brand doing to get ready for Black Friday and the 2016 holiday season? Comment below.