Month: November 2016

So the mobile era is here. The number of mobile users today is greater than the number of desktop users! Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They have started new operations (or scaled existing ones) through mobile websites and mobile apps. While businesses with large wallets can afford to employ both mobile websites and apps, other companies…

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Mobile apps are now part of every conceivable business, irrespective of their size and number of customers. Mobile is the easiest method to engage your customers, while also attracting new ones toward your business. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product; earning revenue by way of in-app advertising; offering discount…

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The rest of the world may still be savoring the early fall season with apple picking galore and pumpkin flavored everything, but we marketers know we always have to look towards the future. And for many of us, that future is one of the biggest days of the entire year: Black Friday. Retail marketers, get your mobile engines ready. The stats below give us a…

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